Social Media Metrics
Having complete and easy to understand metrics is key to you knowing if your social media dollars are being spent effectively. At Social Media Houston, we take pride in keeping you well informed during the campaign so you can effectively see your ROI.
What are you hoping to get from your social media marketing?
That is the first question you MUST answer as you consider which stats to track. If you optimize for sharing, you might do something different than if you optimize for clikthroughs or email signups. Bounce rate might not be as valuable if you're only interested in a large volume of unique visits. By monitoring and report data like, referring traffic, engagement, sentiment, shares, how much traffic from your social sites goes to your webpages, how long are they staying, how many unique visitors, how many conversions? We help you make sense of all this data based on YOUR goals for your social media campaign.